Academic & Law Serials

Articles

National Geographer, Vol.L, No.1 + 2 (Jan-June, July-Dec. 2015), Pages 15-26

Spatial Status of Tourism Development in Mewar Circuit of Southern Rajasthan
 
 
Lalit Singh Jhala
Jai Narain Vyas University,
Jodhpur
 
Abstract
 
Tourism is the vital breath in the human activity while making a prolonged journey from place to place. It is a human desire to go around places of interest, which may vary from i.e. religious, spiritual, natural phenomenon, beautiful places, monuments, ancient cities, sites or historical places of curiosity. Tourism may be considered as an organized, purposeful and definite lust to wander on the part of man. Thus, human mobility and tourism have ties since time immemorial.
Tourism is a rapidly growing industry around the world. It has become a popular global leisure industry, smokeless industry and employment generating industry. Economic abundance, growth of the science and technology and the revolution in the field of transport and communication have contributed massively to the development of tourism throughout the world. In the new millennium, the tourism and travel industry looks forward to scaling new heights. It is one of the fastest growing industries of the world with the most modern jet aircrafts, supersonic planes, ferries, luxury boats and hotels to support it; this industry seems to adopt the challenges of the new century. Several new tourist destinations have been added to the tourist map of the world. Tourism is concerned with pleasure, holidays, travel and going or arriving somewhere. People get motivated to leave their “normal” place of work and residence for short-term temporary visits to “other place”.
Mewar Circuit and Desert circuit are the focal point of the study area. Mewar Circuit is located in the mid southern part of Rajasthan and encompasses broadly four districts, i.e Bhilwara, Chittorgarh, Rajsamand and Udaipur. This region abounds in lakes, hills and some of the most fertile land and interesting places. Udaipur city is known as the “City of Lakes”, and Kashmir of Rajasthan Apart from the city itself there are a number of interesting sights within a 60 kilometer radius of Udaipur, the temple of Ekling Ji, Nathdwara and Ranakpur, the fort of Kumbhalgarh and Jaisamand Lake further away the great fort of Chittaurgarh.
However, in this paper we try to examine in tourism development of Mewar circuit of Rajasthan and affecting factors as historical, cultural, religious etc. among the factors which are the strongest force in promoting tourists. The study is based on secondary data and field survey by scheduled method of foreigner and domestic tourist. Chi-square and scale free values technique is used to examine the impact of factors on tourists development.
 
Key word : Tourism, Development, Mewar, Chi-square.
 
Introduction 
 
TOURISM development is the overall development of our tourist potentials to attract business, exchange culture and raise foreign exchange which will eventually lead to popularity. Tourism development refers to all the activities associated with providing facilities for tourists in a destination. It involves activities such as skills development, job and wealth creation, and marketing. Marketing of various tourist destinations through liaison, training and advice of local tourism businesses promotes tourism development. Tourism brings in large amount of income into a local economy in the form of payment for goods and services needed by tourists, accounting for 30 per cent of the world’s trade and services and 6 per cent of overall exports of goods and services. It also creates opportunities for employment in the service sector of the economy associated with the tourists. Udaipur lies at the centre of the Mewar region. It forms a convenient entry point for tourists entering the Mewar region. The city is today famous for its lakes, palaces, mansions, havellies, temples and museums. The total experience that Rajasthan has to offer is unique, but strong marketing and branding will be required if it is to become a leading tourism destination in the future. Infact a key constraint that was expressed in most towns visited is that there is currently lack of awareness of the town or circuit / region as a tourist destination .Destinations such as Kumbhalgarh have clearly suffered due to lack of proper marketing and awareness.