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Indian Journal of Social Research Vol. 59 (3) (May - June, 2018) (421-425) 

Cognitive Aspects of Clothing Perception

Vasundhara Verma

M.Sc. Research Scholar
Department of Fabric and Apparel
Institute of Home Economics
University of Delhi, India

Jyoti Aggarwal

Associate Professor
Department of Fabric and Apparel
Institute of Home Economics
University of Delhi, India

Abstract

 

Individuals in this highly competitive world are repeatedly judged on the basis of clothes they wear. What a person wears is the most important and crucial characteristics used to devise a first impression. First impression is a very important component in social interaction and public gathering. If first impression is appealing, a pleasant atmosphere may evolve and if the impression is not so appealing, it may demolish or complicate the things. In this present article, potential of clothing towards impression formation has been explored.

 

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