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Indian Journal of Social Research Vol. 60 (5) (September - October, 2019) (627-633) 

Comparative Demographic Profile of Dairy Farmers Using Social Media and Not Using Social Media in Coimbatore District of Tamil Nadu

M. Kaviya Priya

M.V.Sc. Scholar
Department of Veterinary and Animal Husbandry Extension Education
Madras Veterinary College
Tamil Nadu Veterinary and Animal Sciences University
Chennai - 600007, Tamil Nadu (India)

P. Thilakar

Assistant Professor
Department of Veterinary and Animal Husbandry Extension Education
Tamil Nadu Veterinary and Animal Sciences University
Madras Veterinary College
Chennai - 600 007, Tamil Nadu (India)

G. Senthil Kumar

Assistant Professor
Department of Animal Husbandry Economics
Tamil Nadu Veterinary and Animal Sciences University
Madras Veterinary College
Chennai - 600 007, Tamil Nadu (India)

K. Senthil Kumar 

Assistant Professor
Post Graduate Research Institute in Animal Science
Tamil Nadu Veterinary and Animal Sciences University
Kattupakkam - 603 203, Tamil Nadu (India)

Abstract

The present study was conducted to understand the demographic profile characteristics of dairy farmers using social media and not using social media in Coimbatore district of Tamil Nadu. The sample size consisted of 100 dairy farmers with each 50 social media users and non-social media users. The data were collected with the help of well-structured and pretested interview schedule developed based on the variables selected by experts opinions and published literatures. The study revealed that majority of dairy farmers (42.00%) using social media were middle aged (35-45 years), whereas more than one-half of the farmers not using social media were old aged (>45 years). Irrespective of using social media, majority of the farmers were male, married, Hindus and belonged to Backward community (BC). Considering their level of education, nearly one-half (48.00%) of the social media using farmers had collegiate education and none of them were illiterates. In both the group of farmers, majority of them had family size ranging from 4 to 5, medium experience in dairy farming, information seeking behaviour and scientific orientation. Forty per cent each of dairy farmers using and not using social media were large and landless farmers, respectively. Fifty eight per cent each of dairy farmers using and not using social media had gross annual income of more than Rs 4,00,000 and upto Rs 2,00,000 respectively.

Key words: Dairy Farmers, Demographic Profile, Social Media.

 

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