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Indian Journal of Social Research Vol.54 (3) (May - June, 2013) (221-226)

TIME AND MONEY SPENDING PATTERNS OF URBAN UNDERGRADUATE  STUDENTS ON CELL PHONES

Rajashree Shere
Post graduate, Dept. of Human Development and Family Studies
Marathwada Krishi Vidyapeeth, Parbhani (Maharashtra)

Vishala Patnam
Head, Dept. of Human Development and Family Studies
Marathwada Krishi Vidyapeeth, Parbhani (Maharashtra)

Veena Bhalerao
Assistant Professor, Dept. of Human Development and Family Studies
Marathwada Krishi Vidyapeeth, Parbhani (Maharashtra)

Madhuri Kulkarni
Associate Professor, Dept. of Human Development and Family Studies
Marathwada Krishi Vidyapeeth, Parbhani (Maharashtra)

Abstract

Three hundred urban UG students in the age group of 18-25 yrs were chosen at random from randomly selected 9 colleges of Parbhani town, Maharashtra state. The information pertaining to the study was collected from the sample students based on the open ended structured interview schedule. The results indicated that the time spending pattern of the UG students was significantly influenced by their ordinal position and parental income irrespective of their gender while their chronological age and the year of degree programme being studied by them significantly influenced their expenditure incurred on cell phone bills. With respect to their gender few significant differences were recorded in it.

Key words: Urban UG students, Cell phone, Time and money spending patterns

Introduction

Cell phone is a long range, portable and wireless electronic device for communication. In the current scenario almost every college going student owns a cell phone as an important personal accessory irrespective of gender, socio-economic status, area, education etc. Youngsters are fond of using various features of cell phone to make their life easier, comfortable, enjoyable and stylish. They  spend more time on cell phone’s various features like text messaging, calling, playing games, music, reminder, clock, alarm, internet, mailing, torch, phone books, address books, dairy, multimedia, camera, calculator, calendar and so on. The cell phones have helped in reducing the stress of elderly and children as they keep in close contact with each other. The research studies have shown that majority of the youth make calls at night and their parents were found to pay their phone bills (Aoki and Downes, 2003).

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