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Indian Journal of Social Research Vol.53 (6) (Nov - Dec, 2012) (459 - 462)

INFORMATION SOURCES OF RURAL MARGINAL AND LANDLESS LIVESTOCK FARMERS IN TAMIL NADU

K M Sakthivel
Assistant Professor
Department of Veterinary and Animal Husbandry Extension
Veterinary College and Research Institute
Namakkal, Tamil Nadu, India

Prakash Khandekar
Principal Scientist
National Institute of Animal Physiology
Bangalore, Karnataka, India

P V K Sasidhar
Associate Professor
School of Extension and Development Studies
IGNOU, New Delhi, India

N Narmatha
Associate Professor and Head
Department of Veterinary and Animal Husbandry Extension
Veterinary College and Research Institute
Namakkal, Tamil Nadu, India

Abstract

A study was conducted in Thiruvannamalai and Pudukkottai districts of Tamil Nadu to find out the utilization pattern of information sources by households of rural marginal and landless livestock farmers in Tamil Nadu.Totally 200 livestock farmers comprising 100 marginal and 100 landless livestock farmers were selected for this study. It revealed that the top three sources of information to know about government activities (what the government is doing) were television, radio and neighbours and the top three sources of information about animal production and health were Veterinary Assistant Surgeons, other farmers and friends.

INTRODUCTION

Livestock farmers need a great deal of information services to sustain their farm activities and they use about different sources of information. It is necessary to know the ways and means increasing livestock productivity by adopting new technologies and practices. Information about government policies, rules and regulations are important for the farmer as information about research findings (Van Den Ban, 1997).  Although there are various sources of information available to livestock farmers, the resource poor farmers’ particularly marginal and landless livestock farmers have fewer options compared to small and big farmers and from which source these poor livestock farmers receive information is of great significance. Further understanding of important sources of information as perceived important by the resource poor livestock farmers would help to develop suitable strategies for effective use of information sources of their choice and efficient dissemination of information in future. So this study was undertaken to find out utilization pattern of information sources by households of marginal and landless rural livestock farmers in Tamil Nadu.

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