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Indian Journal of Social Research Vol.56 (4) (July - Aug, 2015) (707-710)

CREDIBILITY OF INFORMATION SOURCES RELATING TO PIGGERY DEVELOPMENT IN UNDERPRIVILEGED AREAS

Monosri Johari1, K K Saharia2 and L Sanathoi Khuman3
1M.V.Sc. Student, 2Professor, 3Ph.D. Student, Deptt. of Extension Education
College of Veterinary Science, Khanapara, Guwahati-781022, India

Abstract

The pig farming in the hilly districts of North Eastern Region including Dima Hasao district of Assam is a household traditional activity. It is also a dividend paying secondary source of income. The study was conducted in the district among 100 pig farmers in two different blocks namely Jatinga Valley Development Block and Diyungbra ITDP Block based on distance from the headquarters of the district and pig population. A pre-tested reliable and valid interview schedule was used to get the responses. The study revealed that majority i.e., 54 percent, 86 percent and 84 percent of the respondents in Block I, Block II and pooled sample had medium credibility towards different information sources. When specifically studied, it was revealed revealed that 56 percent, 44 percent and 50 percent of the respondents trusted neighbors/peer groups as a valid source of information.

Introduction

Piggery is the sector that directly indicates and influences the socio-economic status of the rural poor, more particularly the tribal population of the country including the downtrodden and socially weaker sections of the society. NE Region provides ample scope for piggery development because of the terrains characterized by unevenness, turbulence in the social systems and traditional involvement of rural population in pig raising. Their food habits and absence of taboo against consumption of pork and pork products also act as promoting factors. Pigs serve as the primary source of meat in most of the hilly areas. The hilly terrain of Dima Hasao (erstwhile N.C. Hills) district of Assam has difficult agricultural practices in some areas due to shortage of arable land with most of the people living below the poverty line. Most of them possess very limited cultivable agriculture land to meet their requirements. Hence, the rearing of animals is the major source of income for their livelihood. As on today animal husbandry in general and piggery in particular is an integral part of almost every household. Of late, it was seen that those resorting to better rearing and smart marketing were reaping more benefits than others. Further at times the benefits were reaped by people other than the actual rearers. Therefore, a study was conducted to find out if the communication pattern and source of communication somehow favoured the pig rearing.

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