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Consumer Preference Study with respect to Organized and Unorganized Food Retail Outlets in Ahmedabad City of Gujarat


Sanjiv Kumar
Assistant Professor,
International Agribusiness Management Institute,
Anand Agricultural University,
Anand- 388 110 (Gujarat)


Shakti Ranjan Panigrahy
Assistant Professor,
International Agribusiness Management Institute,
Anand Agricultural University,
Anand- 388 110 (Gujarat)
corresponding author ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract


Food and Grocery is the largest category within the retail sector with 60 per cent share and it accounts for 14 per cent of total organized retail. Consumers exhibit different buying behavior for different categories of food items. This paper tried to study the consumer preferences towards the two retail formats - Organized and Unorganized for different food commodities. The study was undertaken in Ahmedabad city of Gujarat for various categories of food items viz. cereals, pulses, fruits, vegetables, spices/condiments and processed food. It was found that consumers prefer cleanliness more for purchasing Cereals, Pulses & Spices, whereas freshness in case of Fruits & Vegetables and show very high loyalty towards a shop for Cereals, Pulses & Spices purchase and relatively less in case of Fruits & Vegetables purchase. Long queue is one of the area of concern as far as organized retail is concerned, as for staples customers don’t prefer to stand in long queue for purchasing.


Key Words: Organized retail, unorganized retail, Food retail, consumer preference

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